Bsc. Eng (Elec-Mech), MBA, PMP, Co-Owner
Having graduated with Honours in Electro-Mechanical Engineering in 1999, Antony spent the following twelve years employed in project engineering and management within the mineral processing sectors. It was also during this period, he successfully completed both an MBA and a certification in Project Management.
As a self-confessed Eco-Warrior, Antony has always held a special passion for Green Technology. In what was to become a meeting of minds, Antony teamed up with co-founder Lizette Kriel, and their mutual passion for eco-technology came to fruition in the shape of an SUV conversion to pure electric drive. Following years of research and more than 1000 hours painstakingly spent building, testing and re-testing the conversion of their Jeep Grand Cherokee to a pure electric vehicle and on 9 December 2011 “Freedom1” took to the road.
As the head of Operations, Strategy, Branding, and Co-owner of Freedom Won, Lizette Kriel, has from day one been vigorously involved in the green Freedom Won brand.
Lizette’s background has always been rooted in the creative arts: armed with a Speech and Drama at UP, she graduated into Stage Management and ultimately into the ownership of her transformational marketing company. Little did she know that her studies and career expansion would prove significant forces in the development of her marketing expertise and eventually shared ownership of Freedom Won.
Freedom Won is much more than just a business for Antony and Lizette – it is literally a lifestyle. Both owners are vociferous lobbyists for green technology, which has since translated into the supply of alternative energy sources to consumers and businesses alike.